Kevin Kline, Christi Brooks, Erica Rico,
Maureen Kersten and Mayor Joe Zimmerman.

The Smart Financial Centre at Sugar Land celebrated its one millionth fan, or ticket purchased, on August 29th, 2019. Millionth fan Maureen Kersten was awarded prizes, including a guitar signed by the members of Rascal Flatts and a suite for an upcoming performance. In addition, Sugar Land Mayor Joe Zimmerman issued a proclamation on behalf of the City recognizing the millionth fan and the significant milestone in the venue’s history.

The Sugar Land venue has far exceeded initial expectations and projections for attendance and tax revenue to the City of Sugar Land since its opening in January of 2017. Pollstar’s mid-year 2019 ranking places the venue at seventh in the world in ticket sales in theater venues under 10,000 seats and second in Texas among all concert venues in the state regardless of size. According to Zimmerman, the City of Sugar Land credits the venue for over $1 million in direct sales tax revenue to date and projects $26.1 million in annual community benefit over the next 30 years.

“This special milestone is just another example of the commitment that makes Sugar Land a special place to live,” said Zimmerman. “The public/private partnership between the City of Sugar Land and Smart Financial Centre has been fabulous for our entire community. You have to pick the right partner, and we picked the right partner in Gary Becker, who has since sold to another great partner, Ambassador Theater Group.”

Before the performance by country act Rascal Flatts Zimmerman, Smart Financial CEO Larry Seidl and Smart Financial Centre GM David Skinner recognized millionth fan Maureen Kersten on stage.

Founding sponsor Smart Financial is also announcing an extension of their naming rights partnership due to the unparalleled success of the venue. “We are excited to announce that we are extending the terms of our sponsorship with the City of Sugar Land and the Smart Financial Centre at Sugar Land,” said Larry Seidl, president and CEO of Smart Financial Credit Union. “As a local financial institution, giving back to the communities we serve is at the core of our business philosophy. We are proud to be included in a partnership that has not only helped elevate our brand awareness, but also provides economic growth to the Sugar Land community and attracts a diverse range of entertainment for its citizens to enjoy.”

Smart Financial Centre at Sugar Land.

Since its grand opening in January 2017, Smart Financial Centre has provided a state-of-the-art venue for live performances in Sugar Land and has hosted a wide array of programming, including nationally and internationally celebrated musicians and comedians – including Dave Matthews, Sting, Rod Stewart, Kiss, Jerry Seinfeld, Steve Martin, The Killers, Anita Baker, Lionel Richie and many others – along with family shows, theatrically staged Broadway productions and cultural performances. The 200,000-square-foot venue’s moveable walls allow for intimate performances for 2,000 guests or theater seating for up to 6,400 guests. The venue is managed by Ambassador Theatre Group in partnership with the City of Sugar Land.

“Since we opened, Smart Financial Centre has continued to raise the bar in Sugar Land and the greater Houston area by providing popular and diverse programming, creating a place for all people,” said David Skinner, general manager of Smart Financial Centre. “Being ranked consistently in the top 10 in the world for ticket sales is a source of great pride and a testament to the hard work and dedication of the staff, our incredible relationship with the City of Sugar Land and community leaders and our invaluable partners such as Smart Financial, Mercedes Benz of Sugar Land, Memorial Hermann, Silver Eagle Distributors-Bud Light, Engie, Xfinity and Pepsi. Looking forward, we will continue to work hard to bring the best talent in the world to our stage and further ingrain ourselves in this vibrant and diverse community.”